East Anglian Ambulance Service here in the UK have launched a national "In Case of  Emergency (ICE) "campaign with the support of Falklands war hero Simon Weston and in association with Vodafone's annual life savers award.
The idea is that you store the word "I C E" in your mobile  phone address book, and  against it enter the number of the person you  would want to be contacted "In Case of Emergency".
In an emergency situation ambulance and hospital staff will then be able to quickly find out who your next of kin are and be able to  contact them. It's so simple that everyone can do it. Please do.
Click here for more information!
 
 



